Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind.
Political and legal factors Political issues are very relevant in the airline industry which has been and still is under political influence.
This is particularly true in the European Union where Ryanair primarily operates. A recent liberalization act came under the form of the EU-US Open Skies Agreement, signed in and which entered into effect on March the 30thwhich gives the right to US based airlines to operate intra-EU flights, while European airlines are not permitted to operate intra-US flights and are not allowed to purchase a controlling stake in a US operator.
This represents both a great disadvantage and a threat of increased competition for European airlines. The threat of increased competition is increased by the possibilities of strong US based airlines starting to operate within the EU.
Environmental Factors need to do further research! Socio-cultural factors Since the airline industry provides a service it is very dependent on its customers that become part of the airliners operations.
Since the low cost revolution, air travel is no longer seen as an expensive, luxury item. Travelling by plane is now available to the larger public and travelling abroad for a short holiday has recently become a trend within the European Union. If passengers do not feel safe to travel or to do so by plane they will avoid boarding flights and airliners revenues will plunge.
The development of videoconferencing has led to a decrease in air travel demand since the need to fly has disappeared.
The impact of the internet has been to give a higher bargaining power to customers due to increased access to information. Prospective passengers can access the web pages of all the airliners and book their own flights according to their preferences.
This has led to an increased competition on price among the airliners and consequently to the need of airliners to increase cost efficiency in order to maintain their margins. Another technological factor has been the improvement of airplane technology. More cost efficient aircrafts have made it easier for low cost carriers to maintain low fare levels.
Furthermore the increase in safety has contributed to a higher trust of the passengers in air travel and thus helped in raising the demand in the industry.Situation analysis present position and industry of EasyJet by use SWOT and PEST model. This statement was looked at the many strategies used by EasyJet and investigated comprehensive the European budget airline industry.
Jun 10, · SWOT ANALYSIS ON Delta Air Lines, Inc Discuss SWOT ANALYSIS ON Delta Air Lines, Inc within the Principles of Management (P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Delta Air Lines, Inc.
is an American-based airline headquartered in Atlanta. EasyJet SWOT: from green to amber for Europe's orange airlineCAPA - Centre for AviationAccording to data in the CAPA CASK Database for , easyJet's cost per available seat kilometre is 35% to 40% below the trend line for European full service airlines with a similar average trip length, and approximately half that of the highest cost.
institutions has helped United Airlines exiting from Chapter 11 bankruptcy. (Wikipedia, ) As of , United has announced merger with the world’s fourth largest airline, Continental. Pending government approval, the new company will be named “United Airlines”.
However. Apr 04, · This study provides the strategic analysis of Johnson & Johnson's pharmaceutical division to assist the company developing an effective strategy to achieve the competitive market advantages. The paper uses the SWOT analysis, PEST analysis and Porter's five forces for the strategic analysis.
Lufthansa SWOT analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.
The unpublished sections of the entire Lufthansa SWOT analysis is available in the 'Complete Report' on purchase.