The Naked Truth - Advertising's Image of Women via TEDx Talks on YouTube  In addition to lectures and being featured in her own documentaries, Kilbourne has been in the documentary Miss Representation   about advertising's image of women, an expert at kidsinthehouse. Criticism[ edit ] While Kilbourne's work, specifically her Killing Us Softly documentary series, is often generally well-regarded for documenting the ways advertisements and the media shape women's perception of body and the standards they should hold themselves to, there has also been backlash in the way the series itself is delivered. In the article Market Feminism: Scott, the Killing Us Softly series was criticized since the second entry, Still Killing Us Softly from was a near duplicate film from the original, so much so that she said "[Killing Us Softly] was casually reissued in almost identical form as Still Killing Us Softly.
What are advertisers really trying to sell us?
We are each exposed to over ads a day. Yet, remarkably, most of us believe we are not influenced by advertising. Ads sell a great deal more than products. They sell values, images, and concepts of success and worth, love and sexuality, popularity and normalcy. They tell us who we are and who we should be.
Sometimes they sell addictions. In her slide presentations, Jean Kilbourne examines images in advertising with the incisive wit and irony that have delighted and enlightened her audiences for years.
With expert knowledge, insight, humor and commitment, she brings her audiences to see that, although ads may seem harmless and silly, they add up to a powerful form of cultural conditioning. She explores the relationship of media images to actual problems in the society, such as violence, the sexual abuse of children, rape and sexual harassment, pornography and censorship, teenage pregnancy, addiction, and eating disorders.
She also educates her audiences about the primary purpose of the mass media, which is to deliver audiences to advertisers.
The emphasis is on health and freedom — freedom from rigid sex roles, freedom from addiction, freedom from denial, and freedom from manipulation and censorship.
In addition to these presentations, Dr. Kilbourne sometimes does workshops and seminars of varying lengths on all of these topics. So Sexy So Soon: The New Sexualized Childhood While some people are fighting to keep sex education out of our schools or to limit it to abstinence only, children are getting a very powerful and very damaging kind of sex education from the popular culture.
Even very young children are routinely exposed to portrayals of sexual behavior devoid of emotions, attachment, or consequences. Girls are encouraged to objectify themselves and to obsess about their sex appeal and appearance at absurdly young ages, while boys get the message that they should seek sex but avoid intimacy.
These messages shape their gender identity, sexual attitudes and behavior, values, and their capacity for love, connection, and healthy relationships well into adulthood. Using many illustrations and examples of these sexual images and messages, this presentation examines the harmful consequences of the sexualization of children and teenagers and suggest some strategies for change.
The presentation can be tailored for those interested primarily in adolescents, for students, for parents, for teachers, and for many other groups.
This presentation reviews if and how the image of women has changed over the past 20 years. Jean manages to discuss these issues in a way that includes and reaches men as well as women and that powerfully illustrates how these images affect all of us.
Entertaining, fast-paced, sometimes hilarious, the presentation is also profound and deeply serious. It encourages dialogue and discussion and a new way of looking at oneself as well as one another. There is also a version of The Naked Truth that is targeted to boys and men, as well as one that deals more directly and more fully with violence and sexual assault.
This presentation exposes the manipulative marketing strategies and tactics used by the alcohol and tobacco industries to keep people hooked on their dangerous products. Jean Kilbourne presents a compelling argument that these cynical industries have a clear and deep understanding of the psychology of addiction — an understanding they exploit to create and feed a life-threatening dependency on their products.
She also educates the audience about targeting and the primary purpose of the mass media, which is to deliver audiences to advertisers. In addition, she demonstrates how the objectification of women and the obsession with thinness are related to addiction.
It can be difficult to talk about alcohol and tobacco to young people without sounding moralistic and preachy.
This lecture works with students because it is fast-paced and funny — and because it takes an entirely new angle on the problem. Jean explores how and why advertisers encourage us to feel in a relationship with our products, especially with addictive products.
Selling Addictions to Women This presentation illustrates how advertisers and the media target women and sell addictive products to them, such as alcohol, cigarettes, diet products and prescription drugs.
The presentation also examines how sex role stereotypes undermine female self-esteem and encourage sexual abuse, addiction, and violence against women. The Advertising of Tobacco Cigarettes kill more people every year than alcohol, cocaine, heroin, car accidents, homicide, suicide and AIDS combined.
This presentation exposes how pernicious and how deadly cigarette marketing is. It also shows how the media cooperate with this industry that sells a product that will kill one out of every ten people alive today in the world. The presentation also examines how the tobacco industry targets different ethnic and socioeconomic groups and how it exploits our national obsession with thinness for women.
It juxtaposes the ads with the facts about smoking.May 09, · Pioneering activist and cultural theorist Jean Kilbourne has been studying the image of women in advertising for over 40 years.
In this rapid-fire, passionate, and highly entertaining talk, she. Through her pioneering work studying images of women in advertising, Jean Kilbourne has transformed the way in which organizations and educational institutions around the world address the prevention of many public health problems including smoking, high-risk drinking, eating disorders, obesity, sexualization of children, and violence against women.
Acclaimed educational documentary to help students understand how media impacts girls and women. Jean Kilbourne is internationally recognized for her groundbreaking work on the image of women in advertising and for her critical studies of alcohol and tobacco advertising/5().
Jean Kilbourne is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. Acclaimed educational documentary to help students understand how media impacts girls and women.5/5(1).